The face Philips Middle East put 3.3 million views behind. Physique, presence and a life between Cairo and Dubai.
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Public Instagram view counts. Campaign reach includes the brand's own media spend.
The physique stops the scroll before the product is on screen. Philips proved it at 3.3 million.
A competing Classic Physique athlete and a coach for ten years. The body is real, so people believe what he wears, drives and uses.
New Cairo and Dubai, five-star stays and the water. The world a premium customer already wants to step into.
Already proven: Philips and Mr Beard built campaigns around him.
Tailoring and premium basics on a frame that makes the cut obvious.
A drive day: the man your buyers picture themselves becoming.
A stay shot as a lifestyle, not an advert.
Close-up work where presence matters more than reach.
Worn and trained in by a real competitor.
He fronts your campaign on your channels, with your media behind it. The Philips model.
A full day with your team. You keep stills and video for the agreed usage period.
Regular content, appearances and a tracked link, so every sale he drives is measured.
Openings and activations in Cairo, the North Coast, El Gouna or Dubai.
Every engagement is agreed with his management. Usage rights are time-limited and quoted separately.
His management reviews every enquiry and replies personally with his media kit and availability.